ESS Group Launches An Alternative Boat Fair – Sail Expo
For decades, the Gothenburg Boat Show marked the arrival of spring. When it was discontinued,
we decided to create our own version.
Sail Expo is a new kind of boat fair, with greater focus on meetings, relationships and networking.
Built differently, with the ambition to strengthen both the boating community and the industry as a whole.
Sail Expo Gothenburg is the new meeting place for everyone drawn to the sea, the horizon, and the feeling of living life in the wind.
Over two days, we take over Jacy’z Hotel & Resort and fill it with sailors, boat owners, brands, speakers, and enthusiasts who together
shape the future of sailing. Here, passion, knowledge, and the latest innovations in the industry come together in an environment
designed to inspire and develop — whether you are new to life at sea or have thousands of nautical miles behind you.
