Jonas Stenberg named Entrepreneur of the Year
Some news you want to shout from the rooftops. This is one of them.
Our founder and CEO, Jonas Stenberg, has been named West Sweden’s leading entrepreneur in EY Entrepreneur Of The Year. He is now through to the Swedish final.
EY Entrepreneur Of The Year is one of the world’s best-established entrepreneur competitions. It is held in around 60 countries and has been awarded in Sweden since 1995. The winners are chosen by independent juries of business leaders, and past Swedish winners include Stina Ehrensvärd of Yubico, Christian von Koenigsegg and Victor Jacobsson of Klarna.
A story that started in Ystad
Jonas began in Gothenburg’s restaurant and nightclub scene. In 2007, aged 32, he borrowed money and bought Ystad Saltsjöbad together with two friends. Today ESS Group runs 15 destinations in Sweden, Norway and Denmark.
The jury highlighted his exceptional entrepreneurial spirit and his ability to see opportunities where others see risks. It also pointed to a long-term business built on passion, with both profitability and growth.
Jonas himself is quick to share the credit. “It’s teams that build companies, not one person,” he says, and he thanks everyone at ESS Group and all of our guests.
Next stop: Stockholm
The Swedish final takes place on January 27, 2027. The winner there goes on to represent Sweden in the world final in Monaco.
Congratulations, Jonas! Well deserved, and we’ll be cheering you on all the way.
Read more:
- Press release, ESS Group: Jonas Stenberg utsedd till Västsveriges främsta entreprenör
- Article, EY: Jonas Stenberg är Västsveriges främsta entreprenör
