Chatbot and AI-based communication
We at ESS Hotel Group AB and the company who run the website you visit (”ESS”, “we”, ”our” and ”us”) will process your personal data in order to:
- Provide a quick and helpful service experience through our AI-based chatbot.
Here you can find all our privacy policies which describe how we process personal data in other situations, e.g. if you visit us, have a complaint or otherwise are in contact with us.
Below you can read more about:
Which company is responsible for the processing of your personal data?
Which company is responsible for the processing of your personal data?
The company who run the destination behind the website you visit is responsible for the processing of your personal data together with ESS Hotel Group AB (Swedish registration number 556710-8047). You can find information about our destinations here.
If you wish to know more about how personal data is shared within our corporate group, you can find more information here.
Please contact us via our e-mail address privacy@essgroup.se, or give us a call on +46 775-553 553 if you have any questions regarding our processing of your personal data or if you wish to exercise any of your rights. Our postal address is ESS Hotel Group AB, , Drakegatan 10, 412 50 Gothenburg, Sweden
Detailed description of how we process your personal data
To protect your privacy, we have taken measures to avoid identifying you when you visit any of our websites. For instance, we only store an encrypted version of your IP-address to reduce the risk of being able to identify you.
When you visit our website, and have consented, we will gather your personal data from your device and from the companies we cooperate with (see below). Such companies will also use information they have about you since before in order to show you interesting offers.
When you use our website, we will gather personal data by using cookies. How we do this is described in our text about cookies which you find here.
Chatbot and AI-based communication
What processing we perform
What personal data we process
Our lawful basis for the processing
- When you use our AI-based chatbot on our website, certain technical information about your visit is processed. The chatbot is entirely optional to use and is intended to provide a quick and helpful service experience.
- We will process your IP address and technical data linked to your session. This information is used to enable the conversation, improve functionality and detect misuse. We do not collect personal data such as your name or contact details – unless you choose
to include such information in the chat voluntarily.
Consent
The personal data will be processed based on your consent. You can withdraw such consent at any time.
Storage period:
The information collected in connection with the chatbot is stored for a maximum of one (1) year.
Who can gain access to your personal data and why?
Your personal data is initially collected and processed by us as controllers and we do not sell your personal data. This means that your personal data will be handled by our employees, but only personnel who need such access to conduct their work.
We also use processors that carry out processing on our behalf to conduct our business, such as suppliers and partners which therefore will process your personal data. We are responsible for any sharing of your personal data to such suppliers or partners and
to make sure your personal data is safe when shared with third parties as set out below. We only use processors providing sufficient guarantees that the processing will meet all legal requirements and ensure the protection of the rights of the data subject.
The chatbot is provided through a technical solution by an external service provider, Ragge AB (ragge.ai). All data processing is carried out in accordance with applicable data protection legislation and is governed by a data processing agreement. By using our chatbot and thereby giving your consent, you acknowledge that your personal data may also be shared with Ragge AB (ragge.ai).
This policy was adopted on 2025-09-08.
Last updated 2025-09-08.
